Consider the investments in the following assets:
1. Brand recognition
2. Inventory
3. Intellectual property
4. Mailing list of clients
How many of the above are considered intangible investments?
Correct Answer: Option C
Explanation
1. Intangible investments or assets lack physical substance, unlike tangible assets like machinery or buildings. Their value comes from rights, relationships, or intellectual capital.
2. Brand recognition: This represents the reputation and customer perception of a brand. It has no physical form and is a classic example of an intangible asset/investment.
3. Inventory: This refers to goods held for sale or use in production. It has physical substance and is a tangible asset, not intangible.
4. Intellectual property (IP): This includes patents, trademarks, copyrights, etc. These are legal rights and creations of the mind, lacking physical form. IP is a core type of intangible investment.
5. Mailing list of clients: While the list might exist on paper or digitally, its value lies in the customer relationships and data, which are non-physical. Customer lists are typically considered intangible assets.
6. Therefore, Brand recognition, Intellectual property, and the Mailing list of clients are considered intangible investments. This makes three items.
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